
We’re working towards creating efficient, inclusive and sustainable cities – so naturally, our events should lead by example. Started back in 2016, Towards Zero Waste is a dedicated sustainability initiative in line with the European Commission’s Circular Economy strategy based on use of fewer materials, reuse and recycling of products, and no food waste.
BETTER EVENTS FOR A BETTER WORLD
What we are doing to reduce our footprint
Planting trees for the planet
We support the reforestation initiatives in collaboration with Plant for the Planet, an organization that aims to raise awareness about the issues of climate change and global justice. Money raised from attendees’ donations help us plant thousands of trees for the Planting for Doñana reforestation project, which has already seen the successful planting of 1.388 trees.
Opting for circular decoration
All of our venue decoration is carried out using circular elements, including carpets made from recycled materials. We do so by repurposing the same structures that are used to assemble our modular stand packs when putting together our decorations. 1,503kg of material were reused in 2024.
Avoiding single-use plastics
Once again, we say goodbye to single-use plastics and instead offer biodegradable cuttlery and water fountains with reusable bottles. In 2024, these efforts avoided 38,000 single-use plastic cups.
Recycling throughout the venue
Special containers for separating waste are distributed throughout both halls of the event, with dedicated volunteers on hand to help visitors. In 2024, this led to no special waste left on the site.
Using less paper
In order to reduce our paper use, we exclusively use the event app for all the event information – last year’s edition hit 20,211 downloads. Visitors are able to access the venue with the Digital Badge found in the App.
Limiting food waste
Retrieved food is collected and donated to the NGO Nutrition Without Borders and distributed by community kitchens.
Supporting sustainable travel
We encourage visitors to get around Barcelona sustainably by offering a parking area for bikes and scooters and discounts on public transport.
Offsetting CO2 emissions
All emissions generated by the event are offset by buying Verified Emission Reduction Carbon Credits for sustainable projects. During our 2024 edition, 150 tons of CO2 were offset.
Our venue's commitment to green energy
The Gran Via Venue runs on 100% renewable energy, cutting 12,500 tons of CO2 annually, and hosts one of the world’s largest rooftop solar plants.
2024 KEY ACHIEVEMENTS

150

5,110
kg of material reused

0
kg of special waste left on the site

11,131

1,388
planted trees

20,211
app downloads
GREEN EXHIBITOR AWARD
In line with our mission to build efficient, inclusive, and sustainable cities, the Green Exhibitor Award celebrates exhibitors who actively work to reduce their environmental impact, encouraging sustainable practices before, during, and after the event.
The winner is announced during the World Smart City Awards Ceremony, in front of a large, global audience of smart city professionals—an unparalleled opportunity to gain recognition as a leading sustainable exhibitor.
In last year’s edition, the Czech Pavilion won the award for its innovative and minimalist design, waste prevention strategy, and use of reused materials.

Tell us what interests you at #TBWC25 and download the 2024 Report!
